How to get your business cited by ChatGPT
There's no secret button — but there is a checklist. Here's what actually moves the needle.
When someone asks ChatGPT for a recommendation, it pulls from what it has learned and, increasingly, from live web results. To be named, you need to be unmistakable, structured, and corroborated. Work through this list.
1. Make your identity unmistakable
State plainly, on your own site, who you are, exactly what you do, and where you serve. Keep your name, address, and phone identical everywhere they appear. Ambiguity is the fastest way to be skipped.
2. Write the answers, not just the pitch
Create clear question-and-answer content for the things customers ask ("best [service] in [city]," "how much does [service] cost"). Lead with the answer in the first sentence so it's easy to quote.
3. Add structured data
Mark up your pages with schema — Organization, Service, FAQ, and LocalBusiness. It tells engines, in their own language, what each page means.
4. Earn corroboration
Engines cross-check. Consistent mentions, reviews, and citations across trustworthy third-party sources (directories, local press, reputable profiles) make a model far more comfortable naming you.
5. Strengthen the fundamentals
Strong local SEO and a fast, readable website aren't separate from AI visibility — they're part of it. The engines lean on the same signals.
6. Measure and iterate
Actually ask the engines. Run the queries your customers would, see whether you're named, and improve what's missing. This is the part most businesses skip — and where we spend the most time.
We do this end-to-end as AI Search Optimization — including a free starting check of where you stand across the major engines.